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qualified football coach, Terry Milnes,
owner of Bradford-based LTES, knows all
about spotting winners.
He teamed up with Sharp after launching
LTES 11 years ago. Product reliability, service
and a dealer network that enables him to
offer a national service, validates that
All three factors have helped win LTES a
contract with Tapas Tree Restaurant, a six-year
old restaurant chain rolling out a franchise
operation across the UK.
Terry’s focus is very much on hospitality, which
provides 99% of the company’s business.
Clients range from pub chains and local
authorities to Bradford City Football Club, who
play at the Valley Parade - just a hefty kick from
LTES’s newly refurbished office and showroom.
Bright and spacious, the office was once an old
chapel and after a relationship spreading back
over a decade, Terry is more than happy to spread
the gospel about Sharp.
am sure the relationship will continue to
prosper in the future,” says Terry.
Tony Moran, the training caters primarily for
PC based systems incorporating
technologies such as standard PC
networking, PC operating systems, and third
party software integration.
electronics, training is the most effective
way of formally introducing new
technologies and applications, enabling
our dealers to create a support team that is
fully equipped to offer the best and most
relevant solutions to customers,”
enable our business partners to compete
effectively in the market place. Because we
understand the need to ensure a good return
on investment, both in terms of time away
from the business and the financial cost, we
have introduced a flexible, modular training
structure,” commented Sharp’s Jeff Griffiths.
training improves the way staff perform as
individuals and as a team - and
encouraging them to constantly build on
their skills helps to enthuse and retain
them. This in turn creates a deep
confidence in your company from the end
users point of view,” said Jeff.
training courses cover the constant flow of
new products as well as technology that
has been available for several years. In
addition, training highlights issues relating
to the ECR/EPoS industry as a whole.
innovative and imaginative Sharp
which is only available to registered
ECR/EPoS dealers. With manuals and
written courses, the website enhances
Sharp’s formal training programmes.
the launch of a comprehensive modular training programme.
format is designed to improve flexibility and boost in-depth understanding
when supporting Sharp products.
edition of Sharp Focus.
In this issue, we feature a
comprehensive round up of all the
innovative and imaginative software
that combines with our products to
enable you to offer your customers
‘added value’ over and above the
hardware supplied by Sharp.
This list is your guide to the best, most
effective solutions for the retail and
hospitality sectors in the UK and is
definitive proof of our commitment to
providing much more than hardware.
Enjoy this issue of Sharp Focus. And
don’t forget to send us your stories. It
is always a pleasure to hear from you.
strategy to enable
effectively in the
Karen Caine, Terry Milnes and John Ward.
training course held at the company’s Manchester
this can be achieved. The Dome showed one site can create a netork of up
to 254 terminals,” commented Jeff Griffiths, Divisional Head of Sharp’s
IS Solutions Group.
● a reason code entry to help cut down fraud, free text entry for
the EPoS terminal can do but on the restaurant floor.
further enhancements that now come as standard.
PRS for a range of Sharp Cash Registers,
EPoS system. These benefits include
menu and special offers, staff training and
1 798 88
Why is it important to understand them?
then sales issues. As an example, take the
new UP600/700. New network technology,
the set up and maintenance differs slightly
from previous models. It is crucial for dealers
to be aware of related support issues. The
functionality/operation is also different. If
this is not understood fully, then a sales
demonstrator may miss an opportunity to
sell and highlight these features.
understanding of them?
sitting in front of a new EPoS terminal
and working on a trial and error basis?
machine will do some good and I personally
recommend doing this after training.
However, somebody doing this does not
have access to the machine’s detailed
specification or contact with the developers
to necessarily appreciate all the issues.
number of sections: First, our product
overview highlights any new features.
Second, detailed descriptions, including
hands on training of the new and changed
functionality and hardware. And third, a
‘Question and Answer’ section where we
anticipate your queries, ranging from sales
questions to technical support.
a training course?
the functionality and technical aspects of
the products and at the same time has the
ability to install, train the end user and
provide on-going support for the product.
venues cover Manchester, Watford and Kinross
in Scotland. We want to minimise the time
spent travelling and away from the business.
for technical specialists and this would
involve hardware training to a much greater
degree than we do today. This was time
consuming but necessary in the early days.
Fortunately, the dealers’ understanding and
the changes in technology mean that we do
not have to spend as much time covering
these technical issues.
media for on-going training on our ECR.
However, there is no doubt the classroom
is best for initial training while the web
offers us the chance to communicate any
new developments as we constantly
update the material on our technical site
use the Internet as a training tool, to the
benefit of both parties?
is put on the WEB as well as technical
updates, which keep the reseller up to
date regarding product support. Access is
24 hours, seven days a week.
former Aussie soap actor turned
entrepreneur, Tim Bacon. They focus on
trendy, up-tempo, high-energy performance
bars specialising in cocktails and shooters
with live music. They have just opened
Mosquito and the Vampire Suite in Liverpool.
Commidea EFT software and a bespoke back
office software application that captures
data from the Sharp EPoS, formats it and
then exports it into an Excel spreadsheet
which controls all income and expenditure.
parcel of being Sharp’s northern most
dealer, and when a site visit includes
28 hours travelling by ferry, that is a
great incentive to get it right first
market sectors with a particular focus on
finance and retail.
will become more involved with dealers as
more opportunities are recognised within
the corporate sector. In order to meet
customer requirements, it may be necessary
to draw upon the skills of our dealer
network and work together to deliver the
presented many challenging projects in
different ways. It would, however, be fair to
say that New Business is always the greater
challenge and also the most rewarding.
customer but, my first major new business
win, after joining direct sales back in 1993,
was from Nissan Motor Manufacturing.
And you never forget your first!
I would class this as the perfect working day.
Sector, the dealers will be part of this and
by co-operation and shared effort I believe
that not only will Sharp see an increase in
sales, but so will the dealers.
Restaurant & Bar show further strengthens
Sharp’s brand awareness in the hospitality
market sector. There was plenty of interest
on the highly visual stand during the three-
day exhibition, reports Corporate Field Sales
Manager Rob Edwards, where the key interest
was on the EPoS total solution, rather than
“We are delighted
with the response to
our appearance. The
stronger our brand
proposition for our
Systems’ Barry Job
typified the true
Olympian spirit of
the long distance
runner when he
took part in the
at a mere 62,
raising over £500
Trust to boot.
the largest and most innovative EPoS
supplier in both the north and south of
Ireland, opening a new branch office in Cork
to service the south and west of Ireland.
high-flying UP700 is the recent installation of
two new terminals at the Museum of Army
Flying in Stockbridge, Hampshire. CCM (South
West) carried out the contract.
dealers is epitomised by a recent project,
carried out with GS Systems, to write
bespoke software for a high flying client.
Here GS Systems Sales and Marketing
Director, Niels Nielsen, currently
celebrating the company’s 25th
anniversary, reveals how that partnership