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The star of the show is the Sharp Smart
Card, a cashless system that has impressed
the PM and a host of hospitality and leisure
experts. Speak to your Sharp representative
to find out more about how you can max-
imise this stunning technology.
Thanks to CCM for their help with our head-
Our representatives will travel anywhere, any-
time, anyplace to help you build your business
– as you can discover on page 2.
This issue also features two case histories, evi-
dence of dealers optimising their relationship
with Sharp as together we focus on solutions.
I’d like to thank Asset Retail Systems and
Check Out for their contributions.
Enjoy this edition and don’t forget to con-
tribute. Coverage enhances your profile
when you’re selling yourself to customers. If
you have any interesting sites or news you
want to share with us, please do not hesi-
tate to contact me. I look forward to hearing
Minister, Tony Blair. The Sharp Educational Smart Card system in his Sedgefield constituency is the latest boost for the
market leading technology, which is available to the Sharp dealer network.
GM Breakfast television have all high-light-
ed this innovative cashless system.
Taunton in conjunction with Sharp and
Premier Retail Systems, an interface allows
the smart card microchip technology to be
read by a “Sharp” cash register or EPoS ter-
suitable for a wide array of hospitality and
retail industries, ranging from breweries and
nightclubs to hospitals, police authorities
and law courts like the Old Bailey.
closely with a supplier to empower our
dealer network to offer clients better, more
efficient, cost effective solutions,” com-
mented Jeff Griffiths, Sharp’s ECR/EPoS
loads the card with pre-payments, which
are used to purchase goods or services on
an ongoing basis. Once funds run low the
system flags the need to replenish the card.
or stolen cards and automatic balance
transfers to replacements - are standard.
Programming the user’s name or incorpo-
enhances the product proposition.
system to track and reward cardholders.
gy is its incredible flexibility. Sharp dealers
have a diverse range of application require-
ments and the Sharp smart card system is
suitable across the board,” commented
CCM’s Mark Saunders.
is used for meals, access control, registra-
tion programmes, library systems, photo-
graphic ID and photocopying.”
goods and services
spending and encourage activity
and retail industries
using Sharpsoft’s Smartcard Manager
data cable installation, hotline and
system implementation team support
astute hospitality and retail
experts like Chartwells,
the University of
enjoying a double celebration as the company has undergone a change of ownership
along with a major refurbishment of its head office and showroom in the South of England.
Led by Malcolm Hall (Chairman), Steve Boyes (Managing Director), Michael Boyes (Sales
Director), and Dave Voss (Technical Director), the 13-strong team, based in Ramsgate, is con-
centrating its business on the development and integration of EPoS system solutions.
One major success is securing the estate management system for half a dozen presti-
gious County Inns and Restaurant sites. The extensive office refit portrays a profes-
sional image and a light, airy working environment.
Boyes, Sales Director.
(3) On-line telephone support is key to the Invicta propo-
Michael Boyes, Neil Mitchell (Software Engineer),
John Yates (SupportTeam), Julie Hulks (Admin Team),
Steve Boyes, Barbara Borrington (Admin Team) and
Anne Hollett (Accounts).
is its incredible
to drop me a line by e-mail [email protected],
write or telephone 0161 204 2677
tality industry when it was one of
the most prominent exhibitors at
Hospitality Week at the NEC,
Birmingham. The ECR/EPoS division,
represented by New Business
Development Manager, Léonie
Brown (below), was complemented
products, ranging from LCD,
microwaves and EPoS. Léonie was
impressed by the interest shown in
Sharp, especially the growing per-
ception of the company as a solu-
Sharp dealers who took to the ocean waves
on the cruise ship, Majesty of Seas, to sail
around the Bahamas. Hosted by ECR/EPoS
Divisional Manager Jeff Griffiths, Sales
Representative Hilary Butler and
Information Systems (IS)
Marketing Director Mr
Takashi Tani, the group
took time out from a busy
schedule to pose for a
team shot (top right)
while Mike Miles from
retirement of Bert Cowie of
Inverness Cash Registers and the
company’s annual golf day on the
north east coast of Scotland.
ECR/EPoS Divisional Manager,
Jeff Griffiths, says his goodbyes
on the recent trip to the Bahamas
– and thanks him for that tip on
the 18th fairway. The tip – don’t
put the ball in the bunker.
division for helping make the Dome proj-
ect such a great success. Sales and
Marketing Director Niels Nielsen pre-
sented limited edition Millennium Dome
gold coins to Sharp’s Divisional Manager,
Jeff Griffiths and Paul Burton. “Jeff’s was
a big thank you to the entire team and
Paul received his as a special thanks for
all his hard work alongside our own engi-
neers throughout the project,” comment-
from Asset Retail
Systems, who will be
entering his second
London Marathon on
April 22nd. A picture
and details of how he
got on will be in the next
issue of Sharp Focus.
1 798 88
further sales by offering dealers an
extra level of support.
new products are introduced into the
Sharp range I work closely with the
dealers to ensure they become com-
pletely confident with the product
the considerable benefits to
their clients .
ling to Inverness, troubleshooting on a
site or be in the office dealing with any
issues that may arise. Whatever I am
doing, the focus is on helping the deal-
er run their business and specific proj-
ects more effectively.
that into the most suitable environ-
ment. It’s interesting to see how the
products have developed over the
years with technological advances.
who lead the customers rather than
the other way round.
walking – and flying
low cost scanning ECR terminal is ideal
for small retail stores requiring one
terminal - and can be networked for
future expansion as a business grows.
is headed by two EPoS professionals, Phil
Breakspear and Sean Sargeant, who look
after business on Jersey and Guernsey,
respectively. Here Phil explains why cus-
tomer care really counts.
mainly franchised sites nationally,
incorporating 10 licensed restaurants,
29 railway takeaways, and six high
idating and analysing sales informa-
integral UPT80BP printers, Epson
TMU210D remote printers in the kitchen
at the restaurants, and linking via
modem to Acme Retail Control Software
(owned and distributed by Asset Retail
Systems) at their Head Office.
restaurants, to accommodate all fran-
chises despite minor differences
between them. The first (test) site we
installed was their Richmond Café Bar
in March last year. After a successful
installation and link back to head
future with restaurants currently
planned for Maidenhead, Birmingham,
Covent Garden, Sevenoaks and Railway
Station Takeaways at Teddington,
Earlsfield and Fleet.
FAST TRACK FORWARD
on board trains across the UK. The company’s motto – good coffee, fresh food, and a pas-
sion for serving human beings – has served the company well as it has grown over the last
five years. Asset Retail Systems has joined Puccino’s on the journey. Here, Cathy Bradley,
Asset Retail Systems’ customer services manager responsible for programming, installation,
training and project management, discusses the project.
the Puffin pub in St. Kilda in the remote outer Hebridies. Access was by helicopter only, a
nerve-wrecking assignment for anyone who hasn’t flown by chopper before. A refreshing drink
in the bar of the ‘Puff’, as locals affectionately know it, calmed post-flight nerves, although
Christine relished the challenge of the flight.
founded in 1984 by soon to retire
Managing Director Ken Player, believes
in utilising “old fashioned service – mod-
ern technology” to provide a total solu-
tion. That proposition has proved attrac-
tive to a diverse range of clients includ-
ing Tate Publishing at Tate Britain and
Tate Modern, Puccino’s, Madisons Coffee,
John Lewis Coffee Shops, Sainsbury’s
Savacentre Restaurants, Jarvis Hotels,
Royal Festival Hall, Fenwick Department
Stores, The Battersea Dog’s Home,
Journeys Friend and Rollover.
food retail concept and another that controls the Ocean.