Read Sharp GENERAL (serv.man56) Brochure online
performances in the
second half of 2001,
are Rob Edwards and
Christine Rhodes from
the Sharp EPoS
General Manager Jeff
Griffiths presented the
awards at a recent
1 798 88
TT: Field Sales Manager, (EPoS Solutions)
Naturally I am looking to grow accounts
within my portfolio – and achieve sales
sales opportunities – I am only a telephone
are busy running successful businesses and
they are successful because they work hard
and are committed. They want that same
commitment from us too.
accounts on regular monthly visits.
on the frontline – seeing where the action
forward by maximising the advantages of
new product technologies.
They sell more, they make more money.
Simple equation. End result is everyone is
happy. I want to see lots of smiling faces at
the end of 2002.
in the advanced environment of ECR/EPoS.
It is a completely different environment
since I last worked in the division but I am a
of IT products. Sharp has moved forward
tremendously in eight years. It is amazing.
Wales, looking after the on-going mainten-
ance of some of the most spectacular
buildings in the world. Some are world
their warehouse for distribution. Also, they
wanted us to design and supply their
website’s on-line and mail ordering systems,
so they would be integrated in to their stock
control system. An ability to send e-mails to
their 21 sites was an integral part of the
tailored to their specific requirements. Our
track record with other clients endorsed
this best route and showed the speed,
reliability and durability of this software.
To date, 21 UP3300’s, using Premier Retail
System scanning boards, were installed in
Eleven UP700’s are being installed in the
near future at their seasonal sites.
could put all the admissions on the flat
keyboard and sell the stock via a scanner. This
presented Cadw with an extremely economic
route forward without sacrificing quality.
on our ECRINT software system, including
the ability to link all RS232 machines in the
ease of use of the UP3300’s at each site, the
communication from head office to the sites
and the information being produced by
ECRINT. The ability to E-mail the sites to
advise price changes and so forth is also
being used to good effect. Even though it is
early days, they are already seeing the
benefits of our system.
are showing great interest in this technology.
21 historic sites and a unique installation
at each site, including liaison with the
Cadw Ancient Monument Inspectors,
Cadw Conservation Architects and the
Cadw Site Custodians, this contract for
Cadw Welsh Historic Monuments
presented a real challenge. Here A&K’s
Keith Price talks about the project.
featured on pages 2 and 3, has the
versatility to appeal to a wide range
of end users as John Rourke,
managing director of Merseyside
Cash Registers, explains.
the Sharp portfolio is the huge number of
selling points for each product.
A classic example is Cream, one of the
world’s most famous dance clubs and a
long-standing client of ours.
Naturally for an image conscious club like
Cream, appearance is very important so up
stepped the UP3300 when we looked at
updating their system.
The UP3300 is a great terminal that won’t
look out of place in even the most
fashionable outlets. What’s more, the
UP3300 is stable at point of sale and
allows us to communicate to back office
sales and stock control software. At MCR
we know this machine inside out and it is
ideal for integrating credit card and loyalty
schemes at a later date.
Cream liked the UP3300 too and we
installed eleven terminals in six bars, with
each bar having its own internal thermal
printer for end of day reports. ERA570 cash
registers, linked to the sales control
software, were also installed at the four
With the new system in place, Cream can
control stock quicker and more accurately –
selling each item at the correct price. They
can also sell three bottled beers for the
price of two on promo nights, or whatever
promotion they want to carry out!
They now have far greater control than
ever before via a quick and reliable system
that handles over 3,100 people on busy
nights, with management reports to handle
sales and stock reports.
Flexibility is key too. Cream customers like
to spend as much time dancing as possible,
less time at the bar and the client was
concerned touch screen service would slow
things down. We minimised the number of
touches per sale for speed without
A recent contract with the Liverpool Daily
Post and Echo, part of Trinity Mirror plc, was
more technically involved than the Cream
project but again Sharp came up trumps.
The Daily Post wanted to change its basic
counter, which was creating unnecessary
We recommended the UP5700, one of
Sharp’s flagship products, which matches
reliability with ease of use.
However, key to this installation was the
necessity for writing bespoke software,
which involved Sharp’s technical people.
Together we devised a system that
automated all elements of the customer’s
transaction, processing this data directly
into their accounting system.
This software enables Post staff to process
different types of customer accounts for
different newspapers and adverts. Each
type of account code has a different length
of invoice number – newspaper has six
digits, adverts either seven or eight – so
when the client chooses a particular
account code, the system prompts them to
enter the relevant number of digits for that
account. This information has to be
validated in the relevant invoice in the
correct position, with the added problem
that one of the A4 forms is landscape and
the other is portrait. This information is
then automatically ready to update their
accounting system at the end of the day.
In terms of hardware, we installed four
UP5700 terminals linked to Epson printers
and Commidea EFT software, all reporting
to sales control software in the back office.
An everyday, boring EPoS system – and I’ve
just described one part of it! Still it was a
great and fun challenge for all of us at
MCR. That it may be extended to other
Trinity Mirror regional offices speaks for
a career with Sharp
spanning nearly 18
years, is moving onto
pastures new. All her
friends at Sharp and
our EPoS partners
would like to wish her
a bon voyage.
due to the user
friendliness of the
system, its aesthetics
durability, warranty &
practice in all areas of
and the Sharp system
can be tailored to help
us achieve this.”
Cadw Welsh Historic
year old granddaughter
570/610, 600/700, 750, 770, 3300
(Demo Version) Version 1.27.0327 must be installed first (see Readme.txt)
1.27.0327 (Demo Version) Version 1.27.0327 must be installed first (see
Readme.txt) 220, 440, 460/70, 550, 570/610, 600/700, 750, 770, 3300.
2. Asset Retail Systems, London
3. Telyline EPoS Ltd, Bedfordshire
4. ACR Retail Systems, Ayr
5. Invicta Retail Systems, Kent
6. Wigan Business, Wigan
7. Check Out, Guernsey
8. Project Distribution, Stoke-On-Trent
9. Cash Register Systems, Grimsby/Lincoln
10. G.V. Gowland & Sons Ltd, Rochdale
Classic Retail Systems Niels Nielsen, GS Systems Roger Balmford, CRS Business Systems Bruce Gowland, G V Gowland
& Sons Ltd Mark Saunders, CCM (South West) Ltd Ken Steven, ACR Retail Systems Ken Pearson, PCL Retail Systems
John Rogan, PRS Sam Grainger, Asset Retail Systems Pat Connaughton, EBM
products in an increasingly technologically aware
market place is crucial to our development as a
brand. And, as everyone knows, the stronger our
brand becomes, the easier it is to sell.”
To ensure sustained growth of the brand name,
Sharp has reorganised and refined its award
winning EPoS division.
Now dealers can call upon a 12-strong team of
dedicated professionals with over 150 years
combined ECR/EPoS experience.
Each and every person in that team has an integral
role to play in building the dealer’s business.
Product Manager, Paul Burton, uses his technical
Sharp’s research and development teams and
oversees factory tests to ensure machines are
relevant to the UK’s market needs. Feedback from
dealers is crucial to this process.
An extensive product portfolio has hardware for
every retail and hospitality contingency.
All products in the portfolio are constantly
reviewed and refined, under Paul’s supervision, to
enhance their performance.
Product Support & Development Controller, Tony
Moran, has introduced a training programme to
increase dealers’ skills base. In 2002 Sharp will be
carrying out 6000 training hours across the UK.
Two experienced system support specialists – Phil
Hughes and Andrew Sedwell – joined the team
last year. They are now firing on all cylinders after
their introduction to the business.
Marketing and public relations, under the
watchful eye of Communications and Marketing
Co-ordinator Christopher Martin, are getting the
Sharp message across.
further leads that are being passed onto the
Just as important, public relations activity is
influencing key decision makers. “We have been
busy increasing awareness of the Sharp brand in
the media through a structured public relations
campaign that has given us an improved
presence in trade and industry press.”
“The sales team are the day-to-day contact with
dealers and their remit is to aid the selling
process. They will add their weight and our name
team – it is up to the dealers to use us to optimise
their sales opportunities,” said Jeff.
confident, hard-hitting message for 2002 from Sharp EPoS Solutions General Manager Jeff Griffiths. ”Our main focus is the desire to grow the business of
our dealers and we can best do this by working closely together.”
From left: Service Manager Gary Worton, Office
Manager, Sue Knowles, General Manager, Richard
Fletcher and Managing Director, Ken Pearson.
majestic building that dates back over 100 years.
and Office Manager Sue Knowles prepare for a
edition of Sharp Focus.
technology that is creating such an impact
within the ECR and EPoS industry.
thought about specifying the preferred use
for each machine – but that does not do
justice to the technology’s versatility.
each machine talk for itself – while the three
case studies we feature (thanks to the two
dealers who were most helpful in compiling
these stories) shows them in action.
tremendous support we strive to offer all our
dealers, are definitive proof of our on-going
commitment to ensure Sharp is the
automatic choice for industry leaders like
Don’t forget we always like to hear from
achieved Premier Business Partner status in 2002.
All 13 dealers – who received framed certificates at a recent
special Sharp presentation – are market leaders in the EPoS
industry, according to Sharp’s General Manager, Jeff
industry veteran and PCL Retail Systems
managing director, Ken Pearson, knows
all about taking a risk. However, it only
took him 10 minutes to buy his
company’s current offices.
theatre and saw the ‘for sale’ sign. The
location and site was ideal, so I bought
them the next day,” said Ken. “It was
never a gamble because the location is
at the heart of the UK communications
hub, giving us easy access to service blue
chip key accounts,” said Ken.
technical support staff, celebrates its
this landmark achievement, Ken has
recently refurbished the offices with
Sharp taking pride of place.
our past and is equally relevant to our
future. Our Premier Business Partner
status gives us added credibility when
we compete for large corporate
multiples,” commented Ken.
of transaction data
20,000 max EAN’s
Customer 7 digits
Customer 7 digits
for every retail and hospitality application, irrespective of size or complexity. Here we
are delighted to feature our all star line-up.
10 max presets