GENERAL (serv.man74). Focus, Issue 5, Autumn 2001 - Sharp ECR Brochure (repair manual). Page 4

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Sharp Electronics (UK) Limited, Sharp House, Thorp Road, Newton Heath, Manchester M40 5BE, UK. Freephone 0800 262958 Fax: 0161 204 2243. 
www.sharp.co.uk
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Q1:
New products come along all the time.
Why is it important to understand them?
A1:
Two main reasons: first, support issues and
then sales issues. As an example, take the
new UP600/700. New network technology,
the set up and maintenance differs slightly
from previous models. It is crucial for dealers
to be aware of related support issues. The
functionality/operation is also different. If
this is not understood fully, then a sales
demonstrator may miss an opportunity to
sell and highlight these features.
Q2:
What is the best way of gaining an
understanding of them?
A2:
Q3:
Why is structured training better than
sitting in front of a new EPoS terminal
and working on a trial and error basis?
A3:
The key is efficiency. Sitting in front of the
machine will do some good and I personally
recommend doing this after training.
However, somebody doing this does not
have access to the machine’s detailed
specification or contact with the developers
to necessarily appreciate all the issues.
Q4:
How do you approach your training
courses?
A4:
We try to break down the training into a
number of sections:  First, our product
overview highlights any new features.
Second, detailed descriptions, including
hands on training of the new and changed
functionality and hardware. And third, a
‘Question and Answer’ section where we
anticipate your queries, ranging from sales
questions to technical support.
Q5:
Who do you have in mind when you write
a training course?
A5:
A skilled person who has to fully understand
the functionality and technical aspects of
the products and at the same time has the
ability to install, train the end user and
provide on-going support for the product.
Q6:
Where can dealers take advantage of
Sharp training?
A6:
We want to be geographically friendly so our
venues cover Manchester, Watford and Kinross
in Scotland. We want to minimise the time
spent travelling and away from the business.
Q7:
How has training evolved over the years? 
A7:
In the early days we tended to run training
for technical specialists and this would
involve hardware training to a much greater
degree than we do today. This was time
consuming but necessary in the early days.
Fortunately, the dealers’ understanding and
the changes in technology mean that we do
not have to spend as much time covering
these technical issues.
Q8:
Is the Internet a useful training tool?
A8:
Absolutely, the WEB could be the perfect
media for on-going training on our ECR.
However, there is no doubt the classroom
is best for initial training while the web
offers us the chance to communicate any
new developments as we constantly
update the material on our technical site
(www.tradenet.sharp.co.uk/tech).
Q9:
How can Sharp and the reseller network
use the Internet as a training tool, to the
benefit of both parties?
A9:
At present, all the training documentation
is put on the WEB as well as technical
updates, which keep the reseller up to
date regarding product support. Access is
24 hours, seven days a week.
Tony Moran
Sharp’s Product
Support Controller,
is responsible for
managing all training
issues for ECR/EPoS
clients. Here he
answers your
frequently asked
questions.
TRAINING
Examined
Q1:
What is the client and what do they do?
A1:
The client is Living Ventures, headed by a
former Aussie soap actor turned
entrepreneur, Tim Bacon.  They focus on
trendy, up-tempo, high-energy performance
bars specialising in cocktails and shooters
with live music. They have just opened
Mosquito and the Vampire Suite in Liverpool.
Q2:
A2:
Q3:
What was Living Ventures trying to
achieve?
A3:
Q4:
What was the solution you
recommended?
A4:
We recommended the UP-5700 with
Commidea EFT software and a bespoke back
office software application that captures
data from the Sharp EPoS, formats it and
then exports it into an Excel spreadsheet
which controls all income and expenditure. 
Q5:
And the response to your proposal?
A5:
They liked our proposed solution and
Q6:
What did you do?
A6:
Q7:
What is the project’s current status?
A7:
Q8:
Are they pleased with the result?
A8:
Q9:
What future developments are planned?
A9:
PARTNERSHIP CRUCIAL TO
MOSQUITO’S
High Flying Success
NORTHERN STAR’S
SHARP MOVERS  
Logistical challenges are part and
parcel of being Sharp’s northern most
dealer, and when a site visit includes
28 hours travelling by ferry, that is a
great incentive to get it right first
time, as 
Inverness Cash Register’s Bert
Cowie explains. 
Although we are used to covering
Q1: What is your job title?
A1: New Business Development Manager - EPoS
Q2: What are your specific job
responsibilities?
A2: To develop new business opportunities
within the Corporate Market Sector.             
Q3: How long have you been employed by Sharp?
A3: About three months             
Q4:  What is your previous relevant
experience?
A4: 13 years in IT,  both in technical and sales
roles; specifically selling solutions to all
market sectors with a particular focus on
finance and retail.            
Q5:  How does your relationship with the
dealers work?
A5: My exposure to the dealer network has been
fairly limited so far.  I do, however, believe I
will become more involved with dealers as
more opportunities are recognised within
the corporate sector.  In order to meet
customer requirements, it may be necessary
to draw upon the skills of our dealer
network and work together to deliver the
complete solution.   
Q6: What is the most challenging project you
have worked on?
A6: Both my New Business and Account
Management roles have previously
presented many challenging projects in
different ways. It would, however, be fair to
say that New Business is always the greater
challenge and also the most rewarding.           
Q7:  What project has given you the greatest
professional satisfaction?
A7: There is no greater feeling of professional
satisfaction than when you win over a new
customer but, my first major new business
win, after joining direct sales back in 1993,
was from Nissan Motor Manufacturing.
And you never forget your first!             
Q8: Describe your perfect working day
A8: I start my working day with a set of
objectives; if I complete these objectives then
I would class this as the perfect working day.   
Q9: What is your best tip for dealers to
increase sales?
A9: It is my intention to ensure we grow the
Sharp business within the Corporate Market
Sector, the dealers will be part of this and
by co-operation and shared effort I believe
that not only will Sharp see an increase in
sales, but so will the dealers.
Spotlight on
Roz Cooke
Name
Rosalind Cooke (Roz)
Age
39
Status
Single 
Hobbies
Keep Fit, Reading &
Socialising
on
UK
SHARP’S FOOD
FOR THOUGHT 
A colourful appearance at London’s
Restaurant & Bar show further strengthens
Sharp’s brand awareness in the hospitality
market sector. There was plenty of interest
on the highly visual stand during the three-
day exhibition, reports Corporate Field Sales
Manager Rob Edwards, where the key interest
was on the EPoS total solution, rather than
just an EPoS terminal.
“We are delighted
with the response to
our appearance. The
stronger our brand
becomes, the
stronger the
proposition for our
dealer network,”
commented Rob.
BARRY’S OLYMPIAN JOB 
Asset Retail
Systems’ Barry Job
typified the true
Olympian spirit of
the long distance
runner when he
took part in the
London Marathon
at a mere 62,
raising over £500
for Multiple
Sclerosis Research
Trust to boot.
RST has further strengthened its position as
the largest and most innovative EPoS
supplier in both the north and south of
Ireland, opening a new branch office in Cork
to service the south and west of Ireland.
RST
Goes West
Flying HIGH
Proof of the popularity of the newly launched,
high-flying UP700 is the recent installation of
two new terminals at the Museum of Army
Flying in Stockbridge, Hampshire.  CCM (South
West) carried out the contract.
Sharp’s close working relationship with
dealers is epitomised by a recent project,
carried out with GS Systems, to write
bespoke software for a high flying client.
Here GS Systems Sales and Marketing
Director, Niels Nielsen, currently
celebrating the company’s 25th
anniversary, reveals how that partnership
worked.
UP3300 in action
TOP
10
Most common Retail Systems downloads:
Technical Update SSP-005 to prevent intermittent lock out when changing Mode
Switch position.
Cable Update(Support cables from Sharp Spare Parts)
Technical Update SSP-005 to prevent intermittent lock out when changing mode
switch position.
UP600/700 Network Communication errors after power off.
New Feature Update to allow GLU operation by Mag Card
Upgrade to Ver 4.5.99 (Documentation)
UP-700 SSP-001 (Problem assigning Direct Key 97 to keyboard)
Frequently asked Questions (Jan 2001)
UP-600/700 SSP-002 (Problem X/Z In-Line report not deducting ITEM %)
1. Retail Systems Technology, Ireland
2. Telyline Distribution Ltd, Luton
3. Cash Register Systems, Grimsby/Lincoln
4. Acr Retail Systems, Ayr/Glasgow
5. Abl Systems Ltd., London/Bucks
6. GV Gowland  & Sons, Rochdale
7. Inverness Cash Registers, Inverness
8. Osler & Robertson, Edinburgh
9. Northern Cash Registers, Blackpool
10. GS Systems, Stockport
SHARP TECHNICAL WEBSITE ACCESS UPDATE
Dealers accessing Sharp’s Technical Website
(www.tradenet.sharp.co.uk/tech)
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