KDL-S40A11E, KDL-S40A12U, KLV-S40A10E - Sony TV Service Manual (repair manual). Page 11

Selects the picture mode.

Press OK to select “Picture Mode”.

Press 

m/M to select one of the following picture modes, then press OK.

• Vivid: For big lighted spaces.
• Standard: Optimal picture for home use.
• Custom: Allows you to store your own prefered settings. 

You can change the picture mode by pressing 

 repeatedly.

Press OK to select the option.

Press 

</, to set the level, then press OK.

“Hue” can only be adjusted for an NTSC colour signal (e.g., U.S.A. video tapes).
“Brightness”, “Colour”, “Hue”, “Sharpness” and “Backlight” only appear and can be adjusted if 
“Picture Mode” is set to “Custom”. 

Press OK to select “Colour Tone”.

Press 

m/M to select one of the following, then press OK.

• Cool: Gives the white colours a blue tint.
• Neutral: Gives the white colours a neutral tint.
• Warm: Gives the white colours a red tint.

“Warm” only appears and can be adjusted if “Picture Mode” is set to “Custom”.

You can select the options listed below on the Picture 
Adjustment menu. To select options, see “Navigating 
through menus” (page 19).
Tip

When you set the “Picture Mode” option to “Vivid” or 
“Standard,” you can adjust only  “Contrast,” and “Reset.”

Select:

Set:

Back:

OK

End:

MENU

Picture Mode:
Contrast:
Brightness:
Colour:
Hue:
Sharpness:
Backlight:
C o l o u r   Tone:
Reset
Noise Reduction:

Custom
Max
50
50
0
15
5
Warm

Auto        

Picture  Adjustment

Press OK to select “Sound Effect”.

Press 

m/M to select one of the following sound effects, then press OK.

• Natural: Enhances clarity, detail, and sound presence by using “BBE High definition Sound 

System

*1

.”

• Dynamic: Intensifies clarity and sound presence for better intelligibility and musical realism by 

using the “BBE High definition Sound System.”

• Dolby Virtual

*2

: Uses the TV speakers to simulate the surround effect produced by a multi 

channel system.

• Off: Flat response.

• You can change sound effect by pressing 

9 repeatedly.

• If you set “Auto Volume” to “On”, “Soud Effect” changes to “Natural”.

*1

Licensed by BBE Sound, Inc. under USP4638258, 4482866. “BBE” and BBE symbol are 
trademarks of BBE Sound, Inc.

*2

Manufactured under license from Dolby Laboratories. “Dolby” and the double-D symbol 

 

are trademarks of Dolby Laboratories.

Adjusts higher-pitched sounds (Treble), adjusts lower-pitched sounds (Bass), and 
emphasizes left or right speaker balance (Balance).

Press OK to select the option.

Press 

</, to set the level, then press OK.

Resets the “Treble,” “Bass” and “Balance” settings to the factory settings.

Press OK to select “Reset”.

Press 

m/M to select “OK,” then press OK.

You can select the options listed below on the Sound 
Adjustment menu. To select options, see “Navigating 
through menus” (page 19).

Select:

Set:

Back:

OK

End:

MENU

Sound Effect:
Treble:
Bass:
Balance:
Reset 
Dual  Sound:
Auto  Volume:

Dynamic
0
0 
0

A
Off

Sound  Adjustment