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O
VERVIEW
8
Variable data job components
A typical variable data print job includes the following major components:
• Content
Content includes the text, images, or photographs placed in different areas of your
document. You can create static or variable content using a variety of applications,
such as Adobe Photoshop or Microsoft Word.
document. You can create static or variable content using a variety of applications,
such as Adobe Photoshop or Microsoft Word.
• Database
A database is a table containing all the changeable or variable elements in a printed
document, such as text, graphics, and photographs. You can use a database created in
popular desktop applications, such as Microsoft Excel or FileMaker Pro.
document, such as text, graphics, and photographs. You can use a database created in
popular desktop applications, such as Microsoft Excel or FileMaker Pro.
The data must be organized into records with fields (categories) for each record. For
example, in a database about people, a person is a record and the information about that
person, such as name, address, and phone number, is a field.
example, in a database about people, a person is a record and the information about that
person, such as name, address, and phone number, is a field.
• Business rules
Business rules, created in a variable data printing application, specify what variable content
to use and where to place it within your document. According to these predefined rules,
described by “if ” and “then” statements, the variable data application uses particular
elements from databases to create personalized pages and documents that contain different
text and images for a specific audience. For example, you can set up a rule to print specific
content for a specific age range.
to use and where to place it within your document. According to these predefined rules,
described by “if ” and “then” statements, the variable data application uses particular
elements from databases to create personalized pages and documents that contain different
text and images for a specific audience. For example, you can set up a rule to print specific
content for a specific age range.
• Layout
Layout encompasses the design or page layout of your document in any desktop
publishing or word processing application. The layout must accommodate space for
variable text and images.
publishing or word processing application. The layout must accommodate space for
variable text and images.
• Variable data print applications
Variable data print applications combine master elements and variable information and
prepare the document for printing. For FreeForm, you do not need a dedicated variable
data print application.
prepare the document for printing. For FreeForm, you do not need a dedicated variable
data print application.
• Print device
The print device is the output device that turns digital files into hardcopy documents.
This can be any printer, copier, or digital press that supports variable data printing.
This can be any printer, copier, or digital press that supports variable data printing.
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