MX-PEX1 (serv.man12). Fiery PEX1 Colour Reference Guide - Sharp Copying Equipment User Guide / Operation Manual. Page 82

The ability to print in color can greatly increase the effectiveness of your message, whether 
you are printing a presentation or newsletter (short-run printing), or proofing an ad concept 
that will later be printed on a press (color proofing). Some potential benefits of using color 
include:

• Conveying information rapidly by using color cues

• Making use of the emotive aspects of different colors

• Increasing impact and message retention 

Color can also be a source of distraction and discord if it is used poorly. This section outlines 
some guidelines and concepts to consider as you approach designing color materials.

To create successful color materials, consider the following:

• Use color to aid comprehension, rather than applying colors indiscriminately. 

In presentations, graphs, and charts, use color to highlight patterns and 
emphasize differences. 

• Use color sparingly. In general, fewer colors work better than many colors.

• Use red as an accent color. Red is particularly effective when used in otherwise 

monochromatic materials.

• Consider the tastes of your target audience when choosing colors. 

• Keep a file of printed color pieces that appeal to you or strike you as effective. Refer to it 

for ideas when designing your own documents.