Read Sharp GENERAL (serv.man58) Brochure online
Q1: Sharp launched the UP600 and
UP700 earlier this summer. What was
the response?
UP700 earlier this summer. What was
the response?
JG: We launched both new products at a
major conference and were delighted with
the reaction from dealers. Face to face, we
had the opportunity to explain the
rationale behind launching equipment that
embraces state-of-the-art technology and is
also highly flexible.
major conference and were delighted with
the reaction from dealers. Face to face, we
had the opportunity to explain the
rationale behind launching equipment that
embraces state-of-the-art technology and is
also highly flexible.
HB:
Our dealers are very excited about this
new generation of machines and as a result
are selling them like hot cakes.
are selling them like hot cakes.
CR: My feedback is that they are excellent
machines with a great capability at a good
price.
machines with a great capability at a good
price.
KS: Very positive. A first class response
across the board.
across the board.
Q2: Why has Sharp launched these
two new products now?
two new products now?
JG: Our primary objective is to give our
dealers a first class line up to ensure they
are offering their clients more than just a
box and a product. The UP600 and UP700
terminals can be developed as the end
user’s business grows. This is a genuine
confidence booster for a client who knows
he won’t have to replace his or her new
system if they grow faster than anticipated.
dealers a first class line up to ensure they
are offering their clients more than just a
box and a product. The UP600 and UP700
terminals can be developed as the end
user’s business grows. This is a genuine
confidence booster for a client who knows
he won’t have to replace his or her new
system if they grow faster than anticipated.
PB: In order to improve our product line-up
and to introduce new technology to the high
end ECR market. Using technology and
industry standard networking allows ECR
technology to be used in a wider market sector.
and to introduce new technology to the high
end ECR market. Using technology and
industry standard networking allows ECR
technology to be used in a wider market sector.
Q3: What makes the UP600 and
UP700 different from what is currently
available?
UP700 different from what is currently
available?
JG: The technology speaks for itself. From
my perspective it proves Sharp provides
solutions. The technology is part of an
overall package that dealers are selling to
their customers.
my perspective it proves Sharp provides
solutions. The technology is part of an
overall package that dealers are selling to
their customers.
HB: At this level of technology, it reflects
excellent value for money. The multi-line
display, industry standard in-line
communications, optional plug in KP and
two-line customer display (without the
need for additional external power
supplies) makes these systems unique.
Taken off the drawer, it has a small
footprint and a sturdy keyboard and an
integral thermal printer (with an optional
graphic logo) – great news in a lot of bars
where space is at an absolute premium.
excellent value for money. The multi-line
display, industry standard in-line
communications, optional plug in KP and
two-line customer display (without the
need for additional external power
supplies) makes these systems unique.
Taken off the drawer, it has a small
footprint and a sturdy keyboard and an
integral thermal printer (with an optional
graphic logo) – great news in a lot of bars
where space is at an absolute premium.
CR: All the facilities of a pad but with a
high speed thermal printer on board and a
cash drawer fitted. The words ‘real bargain’
come to mind.
high speed thermal printer on board and a
cash drawer fitted. The words ‘real bargain’
come to mind.
KS: Having a thermal printer and a small
screen display are unique selling points
from my perspective.
screen display are unique selling points
from my perspective.
PB: Using LCD technology and industry
standard networking, it allows ECR
technology to be used in a much wider
market sector.
standard networking, it allows ECR
technology to be used in a much wider
market sector.
Q4: Who will use the UP600 and
UP700?
UP700?
JG: Start up businesses and well-
established mid-size organisations will find
both the UP600 and UP700 attractive
propositions. It is an investment that will
not be out of the date in 12 months time or
need to be replaced because it cannot
handle the growth of a business in the short
to mid-term.
established mid-size organisations will find
both the UP600 and UP700 attractive
propositions. It is an investment that will
not be out of the date in 12 months time or
need to be replaced because it cannot
handle the growth of a business in the short
to mid-term.
HB: The UP600 and UP700 can be used in
pubs, bars, small retail stores, bakeries and
restaurants; the list is infinite.
pubs, bars, small retail stores, bakeries and
restaurants; the list is infinite.
CR: Everyone, from retail chains and hotel
groups to theme parks.
groups to theme parks.
Q5: How do the UP600 and UP700
embrace new technology?
embrace new technology?
PB: Introduction of e-mail technology. The
specification speaks for itself.
specification speaks for itself.
Q6: What software runs with the
UP600 and UP700?
UP600 and UP700?
TM: Sharpsoft software includes ECR Lite,
Stock Manager and ECR Manager while
Ideal Pro includes ECR Pro and Retail Pro.
Stock Manager and ECR Manager while
Ideal Pro includes ECR Pro and Retail Pro.
Q7: Are there any future
developments planned?
developments planned?
JG: As a company we cannot afford to
stand still, so naturally we will develop the
products as they mature in the market
place. We are constantly refining our entire
portfolio to ensure our dealers have the best
technology available. The UP700 and
UP600 are no exceptions. Feedback from
dealers gives us excellent research.
stand still, so naturally we will develop the
products as they mature in the market
place. We are constantly refining our entire
portfolio to ensure our dealers have the best
technology available. The UP700 and
UP600 are no exceptions. Feedback from
dealers gives us excellent research.
PB: EFT, Smartcard, hotel link and e-mail
to head office.
to head office.
TM: Developments in the pipeline for
network comms through Sharpsoft
developments to incorporate e-mailer as
part of the software solution, Smartcard
option and EFT to Commidea.
network comms through Sharpsoft
developments to incorporate e-mailer as
part of the software solution, Smartcard
option and EFT to Commidea.
Q8: What training packages does
Sharp provide to help dealers
familiarise themselves with the
technology?
Sharp provide to help dealers
familiarise themselves with the
technology?
JG: Training is crucial to our ‘total
solutions’ concept. The greater the product
knowledge of the dealers, the greater the
impact of both terminals.
solutions’ concept. The greater the product
knowledge of the dealers, the greater the
impact of both terminals.
TM: Two training courses are available. A
one-day course for experienced support and
a two day course to cover all aspects
(including practical). There is also a Q&A
section and training guides posted on the
technical website.
one-day course for experienced support and
a two day course to cover all aspects
(including practical). There is also a Q&A
section and training guides posted on the
technical website.
PB: Product courses and e-mail seminars.
HB: Full one and two day training
programmes have been drawn up and
carried out by the technical department.
Information is contained on the website –
including frequently asked questions and
sales literature is readily available.
programmes have been drawn up and
carried out by the technical department.
Information is contained on the website –
including frequently asked questions and
sales literature is readily available.
Q9: It all sounds very impressive. In a
year’s time where would you like to see
the UP600 and UP700?
year’s time where would you like to see
the UP600 and UP700?
JG: Acceptance as the best technology of
its kind in the market. And a desire to
improve and enhance the proposition.
its kind in the market. And a desire to
improve and enhance the proposition.
PB: We all need to monitor the market
reaction so we can look at adding
functionality, making us more competitive.
reaction so we can look at adding
functionality, making us more competitive.
CR: On every high street and in every pub
and hotel chain. We’d be exhausted, but
delighted too.
and hotel chain. We’d be exhausted, but
delighted too.
TM: Being able to consistently meet the
feature requirements of an ECR in this price
range and to maintain the reliability
standard of the ERA610.
feature requirements of an ECR in this price
range and to maintain the reliability
standard of the ERA610.
KS: The beauty of both products is that
they are a stepping stone to a larger system.
It makes economic sense to buy and build
as the customer’s business grows.
they are a stepping stone to a larger system.
It makes economic sense to buy and build
as the customer’s business grows.
Sharp has launched two imaginative new generation products that epitomise the emphasis placed on providing
complete solutions. Sharp Focus asked a panel to put the UP600 and UP700 under the microscope.
INNOVATIVE SHARP CHANGING THE FACE
OF HOSPITALITY & RETAIL
UP600 Specification
Display
Operator
Monochrome
LCD backlight
8 lines x 20 characters
LCD backlight
8 lines x 20 characters
Customer
Large LED,
7 digits 7 segments
7 digits 7 segments
Printer
Type
2-station thermal
Digits
30 Digits
Speed
Approx. 17 lines/sec.
Paper Width Approx. 58mm
Drawer
Bill
4 compartments
Coin
8 compartments
Keyboard
Type
Normal
No. of Keys
Standard 68 keys,
Max. 84
Max. 84
Dimensions (W x D x H) 420 x 448 x 306(mm)
Weight
14.9kg
Power Supply
Official (Nominal)
voltage and frequency
voltage and frequency
Jeff Griffiths
DIVISIONAL MANAGER
Paul Burton
PRODUCT MANAGER
Hilary Butler
ACCOUNT & SUPPORT EXECUTIVE
Christine Rhodes
ACCOUNT & SUPPORT EXECUTIVE
Ken Steven
ACR RETAIL SYSTEMS
Our
panel:
Tony Moran
PRODUCT SUPPORT CONTROLLER
New Product Special
UP700 Specification
Display
Operator
Monochrome
LCD backlight
8 lines x 20 characters
LCD backlight
8 lines x 20 characters
Customer
Large LED,
7 digits 7 segments
7 digits 7 segments
Printer
Type
2-station thermal
Digits
30 Digits
Speed
Approx. 17 lines/sec.
Paper Width Approx. 58mm
Drawer
Bill
4 compartments
Coin
8 compartments
Keyboard
Type
Flat
No. of Keys
Standard 144
Dimensions (W x D x H) 420 x 448 x 306(mm)
Weight
14.9kg
Power Supply
Official (Nominal)
voltage and frequency
voltage and frequency
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