GENERAL (serv.man75). Focus, Issue 4, Summer 2001 - Sharp ECR Brochure (repair manual). Page 4

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Q1: What is your job title?
A1: Corporate Field Sales Manager - EPoS
Q2: What are your specific job
responsibilities?
A2: To generate corporate EPoS business
for Sharp through the promotion of the
Sharp brand, focusing on total
solutions and building relationships
with customers.
Q3: How long have you been employed
by Sharp?
A3: Six months
Q4: What is your previous relevant
experience?
A4: Five years within the EPoS market as a
Senior Account Manager for a leading
software solutions company,
responsible for accounts such as
Sharp Electronics (UK) Limited, Sharp House, Thorp Road, Newton Heath, Manchester M40 5BE, UK. Freephone 0800 262958 Fax: 0161 204 2243. 
www.sharp.co.uk
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Top 10 Retail Systems downloads:
DESCRIPTION
1. Software Windows Utility for downloading/Uploading all RAM
2. Software Utility for downloading Graphic Logo to integral printer
3. Documentation for downloading Graphic Logo
4. Documentation for Software Utilities
5. Graphic Download Utility for the UP600/700 integral printer
6. ERA770 ROM Change (Change details and downloading of ROM
Image procedure)
7. Software Tool for Downloading IPL (ROM Image) to UP600/700
8. UP600 and UP700 Questions & Answers (May 2001)
9. UP600_700 Training Guide (May 2001)
10. POS Utility Tool (This is an exe file that will enable the ROM Images
to be downloaded to your ERA770 from your PC)
Retail Systems Technology, founded in 1977,
covers the whole of Ireland and has offices
in Derry, Belfast and Dublin. Employing
35 staff, RST clients include hotels,
restaurants, bars, retail shops, schools and
local authorities. Here Marketing Manager
Veronica Strain talks about a recent
installation in Dublin for Bewley’s.
Q1: Who is the client and what do they do?
A1: The client is Bewley’s, one of Dublin’s
oldest, most respected café and teashop
chains. Bewley’s blends tradition with
the latest modern technology. 
A2: Bewley’s may have been founded by
Q3: What was the company trying to
achieve?
and installed throughout all the chain’s
sites, as Bewley’s has four main types of
outlet, each with their own specialist
requirements. These are self-service
cafés, table service restaurants, retail
outlets and express kiosks, all of which
have a different way of operating. 
Q4: What was the solution you
recommended?
A4: We recommended a Sharp UP-5000
Q5: What is the project’s current status?
A5: The year long installation programme
began in November with the first
installation at Bewley’s head office. We
expect to complete in October 2001.   
Q6: Are they pleased with the result?
A6: Yes: we’ve had positive feedback from
A7: Each terminal is linked at each branch
to Stocklink, which allows sales
information to be sent to the Head
Office at the end of each trading day
and enables regular updates to be
broadcast from the central office to
each individual outlet. 
Q8: What future developments are planned?
A8: In the future we may also explore the
Q9: Any problems/interesting solutions
need for this specific job?
A9: There was a particularly interesting
Exhibitions are a superb way
of meeting new potential
customers and showcasing
the special Sharp-dealer
relationship. 
Naturally, Sharp dealers have
been busy in recent months as
our photo round up reveals.
Flexibility is essential to the service that
dealers supply customers, so when Jersey
department store, Le Riches, asked Check
Out’s Phil Breakspear to provide ten Sharp
UP700 terminals on a nine month rental
he was more than happy to oblige. 
This was an unusual contract because
” 
LIFE IN THE
FAST LANE 
There is no shortage of engineers
wanting to service LBS’s latest account
gain.  The Shrewsbury dealer has a
long-standing relationship with Jaguar
and recently supplied three Sharp
cash registers for the car company’s
mobile merchandising unit that
accompanies the team on its
worldwide Formula One Grand Prix
travels.
THE SHARPER SOLUTION
that is just Bewley’s cup of tea
Flexible
Check Out
on
UK
Top:
Invicta at the Bar Culture Show at
Olympia, London. 
Middle: 
GV Gowland & Sons and PRS at
the Cafe North Exhibition, Harrogate
Bottom: 
GS Systems at the Pub and Bar
Show at G-Mex, Manchester.
Spotlight on
Rob Edwards
Name
Rob Edwards
Age
30
Status
Married 
Family
Two sons
Scott,6, Daniel, 4
Hobbies
Gym & Squash
Q5: How does your relationship with
dealers work?
A5: I want to develop my relationship with
the dealers and look forward to working
in partnership with them to help deliver
solutions and support services for
corporate customers.
I am also looking to develop
opportunities for them as a result of
our marketing campaigns.
Q6: What is the most challenging project
you’ve worked on?
A6: A Matalan project where the whole
Q7: What project has given you the most
professional satisfaction?
A7: Arranging for Matalan to be tied into
a three-year software contract. This
was particularly satisfying because
I put in a lot of time and effort in
building the relationship.
Q8: Describe your perfect working day?
A8: When I see the completion and
Q9: What is your best tip for dealers to
increase sales?
A9: To focus on the solution and not the
product, especially with the direction
the market is going in. An EPoS
terminal is no longer a solution in its
own right but rather part of a total
solution.
www.tradenet.sharp.co.uk/tech
is proving a big success with dealers able
to access all documentation and support
manuals, training support documentation
and frequently asked questions via the
world wide web.
Free and exclusive to Sharp ECR/EPoS
resellers via a password, the site is
updated daily and is fast becoming an
integral support tool for dealers. 
Niels Nielsen, Sales and Marketing
Director of GS Systems, said: “Our industry
works strange hours so it is great to be
able to access a technical site 24 hours a
day, seven days a week.” 
Tony Moran, Sharp Engineer, said: “This site
is just as effective as talking to an engineer
as we constantly update the information
based on experiences dealing with live
projects.” 
Instant Technical Support Success
Top 10 Retail Systems Companies:
COMPANY
1. Inverness Cash Registers
2. Check Out
3. Telyline EPoS Ltd
4. ACR Retail Systems
5. CCM
6. Asset Retail Systems
7. Retail Systems Technology
8. ABL Systems
9. GS Systems
10. Gowland
Bon Voyage
HILARY
Sadly Account & Support Executive,
Hilary Butler, after 17 enjoyable and
successful years with us at Sharp, is
heading for pastures new.
We are sure you will join us in
wishing her all the best for the future
and thank her for all the hard work
she has undertaken in the past.
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